V, fildelning & upphovsrätt

Ytterligare ett hett tips från bloggen Kulturekonomi: ett amerikanskt forskningsprojekt som tycker sig kunna visa att den som kan ladda ner hela sånger från ett album uppvisar större chans att köpa albumet än den som bara får höra korta snuttar. Må omformuleringen av det sunda förnuftet i kulturekonomin fortsätta!

Yanbin Tu in the Department of Marketing at Robert Morris University, Moon Township, Pennsylvania and Min Lu in the Department of Finance and Economics, have carried out a study into digital music samples. They explored the determinants of the five effectiveness dimensions, i.e., evaluation, Willingness-to-Pay (WTP), perceived sample usefulness, sample cost and the likelihood of a consumer being a ”free rider”, of online digital music samples.

…An effective digital music free sample strategy should involve high-quality, long samples of the music being marketed, the researchers conclude. This makes it more likely that the consumer listening to a sample will buy the full product, whether that’s a CD or a track download, rather than being a free-rider.

Micke